Views: 0 Author: Site Editor Publish Time: 2024-12-18 Origin: Site
On December 12, the 2024 Sinder Technology Layer Hen Distributor Annual Conference and the Launch Event for the Sinder ND+H9+IBD+FAdV were successfully held in Zhucheng, Shandong, under the theme "Innovative Technology Leading the Way, Precision Control Ensuring Success."
Professor Zhao Peng, Dean of the College of Animal Science and Technology at Shandong Agricultural University, along with Mr. Li Zhaoyang, Chairman of Sinder Technology; Mr. Cui Guangchao, Executive Vice President; Dr. Song Qingqing, Director of the R&D Center; Dr. Yang Tianyao, Director of Poultry Technical Services; Dr. Tian Wei, Deputy General Manager of Beijing Sinder-vet; Dr. Liu Chunguo, Head of the Testing Center; Mr. Chen Qing, General Manager of Sales Management; Dr. Wang Yanlei, Chief Veterinarian for Sinder 's Layer Chickens; and Mr. Meng Lingxu, H5 Vaccine Product Manager, gathered with nearly 200 outstanding partners in the layer chicken industry. Together, they discussed pathways for the high-quality development of the layer chicken industry under new circumstances and explored strategies for distributor transformation and upgrading.
The egg-laying hen industry, after decades of development, has become a cornerstone of livestock farming. However, with the sharp decline of China’s demographic dividend, the industry has gradually shifted from an expansion-driven market to a stock-driven one, leading to intensified competition and industry-wide challenges. In response to these new dynamics, Mr. Li delivered a presentation titled "Strategies for Egg-Laying Hen Distributors in the Era of Stock Economy", offering new perspectives for distributors to upgrade and transform in this evolving landscape.
Mr. Li pointed out that the goal of incremental competition is scale and speed (rapid expansion), whereas the goal of stock competition is efficient growth. Providing optimal value to customers with high efficiency is an effective strategy in a stock-driven market. He encouraged distributors to stay committed to doing the right things and focus on three key areas: enhancing organizational capabilities and supporting organizational efficiency, forming a precise prevention and control loop with Sinder, and delivering services with efficiency superior to that of customers or competitors.
In the presence of partners and guests, the grand launch ceremony for Sinder ND+H9+IBD+FAdV and Sinder ND+H9+FAdV was held. The launch of these products further enriches Sinder 's product line, injecting vitality into the high-quality development of China's farming industry and providing strong support for farmers in achieving healthy and efficient breeding practices.
In the presence of partners and guests, the grand launch ceremony for Sinder ND+H9+IBD+FAdV and Sinder ND+H9+FAdV was held. The launch of these products further enriches Sinder 's product line, injecting vitality into the high-quality development of China's farming industry and providing strong support for farmers in achieving healthy and efficient breeding practices.
Dr. Tian highlighted that Fazianbao (Sinder ND+H9+IBD+FAdV vaccine) is the first domestically approved inactivated quadrivalent vaccine with a Category III new veterinary drug certificate. It can be used to prevent Newcastle disease, H9 avian influenza, infectious bursal disease (IBD), and adenovirus. The vaccine features fourfold protection in a single dose, multi-disease prevention, high concentration and potency, excellent protection, and minimal stress response.
For a long time, R&D and innovation have been important cornerstones and inexhaustible driving forces for Sinder 's development. To accelerate independent scientific research and innovation and promote the transformation of research achievements, Sinder has continuously increased its R&D investment, allocating over 80 million yuan annually to R&D projects and expenses.
At the meeting, Dr. Song Qingqing, Director of Sinder ’s Technology R&D Center, provided a detailed introduction to Sinder 's recent efforts in poultry product development and its future plans. Dr. Song stated that Sinder 's R&D laboratories cover a total area of nearly 50,000 square meters, with more than 30 ongoing projects. The company has established deep cooperative relationships with several domestic research institutions, including the Lanzhou Veterinary Research Institute, Harbin Veterinary Research Institute, and Shanghai Veterinary Research Institute. Sinder will continue to develop high-quality, cost-effective products, working hand in hand with distributor partners to support customers in achieving precise disease prevention and control.
United in Purpose and Progress, Seizing Opportunities to Forge a New Chapter. The Sinder Technology Layer Hen Distributor Annual Meeting and the Sinder ND+H9+IBD+FAdV & Sinder ND+H9+FAdV products Launch Event is a consensus-building conference for Sinder and its distributor partners to deepen communication and unite for progress. Looking ahead, Sinder will continue to enhance product quality and cost-effectiveness, strengthen brand development, and uphold the principle of "steadfastly increasing customer value." Together with our partners, we aim to support customers in precise prevention and control, contributing to the high-quality development of China's layer hen industry.